What is Keyword Research? How to do Keyword Research for SEO?
If you ever have spent time looking into SEO, you’ve probably heard the term keyword research. Keyword research seems like such a daunting task unless we don’t know its actual mean. You probably know that keyword research is one of the essential SEO tasks. But you may ask: How do I search relatable keywords? Also, what to do once I find them? In this blog, we’ll take you through the entire process step by step.
Before we dive into the particulars, let’s take a look at the basic terms and ideas associated with keyword research for SEO.
What are Keywords?
Keywords (often known as “SEO keywords”) are any words or phrases that individuals type into the search engines to find some information on the web. The keyword is a medium that leads users to the organic search results and eventually, to the site or any other platform for which they have put the query.
SEO isn’t just about appearing in search results — it’s about appearing in search results for the keywords that your target audience is looking for.
Before optimizing your website It is necessary to know which words and keyphrases potential users and clients use when they’re searching for information about your products, business, services, or industry. Without quality keywords, and effective keyword research, your search marketing campaigns (whether it’s paid or organic) will be completely misguided.
The keywords are found through a process known as keyword research.
Let’s understand what is keyword research?
Keyword research is an SEO practice of searching, analyzing, and using the phrases individuals use to look for information on the web.
In other words, it is about knowing the keywords of your potential visitors and using this information to optimize your content.
Keyword research is the most ideal approach to discover new, relevant keywords to expand your paid and organic search marketing campaigns.
Why should you do Keyword Research?
After understanding the terms “Keywords” & “Keyword Research” you probably have the question in your mind, “Why should I do Keyword Research?”
Similar to another research process, keyword research also takes a significant amount of time and effort.
Anyway, for what reason is this value your time?
And why can’t you choose these keywords based on your and your client’s understanding of business?
These all are valid questions.
If you’re familiar with your business and customers, spending hours finding words and phrases might sound like a waste of your time.
It doesn’t matter how well you know your customers, keyword research is an essential step if you want to get results. Presently, like never before, our economy is running on the web. Industries that cannot be found online won’t succeed, and keyword research gives the initial point to understanding your buyer’s journey.
How to do Keyword Research for SEO in 2021?
Now that you have understood the need for keyword research, where do you start? Here are few easy steps to get you off to a productive start!
Know your Niche
To get quality traffic, you need to use the same keywords and phrases that define your target audience.
This requires figuring out what sorts of topics they search for that are related to your products, services, and industry.
One of the best ideas to check out the related searches feature at the bottom of Google’s search results.
For instance, you searched for digital marketing then the related searches you will find at bottom of the page will be
1. Digital marketing company 2. Digital marketing services
3. Digital marketing strategy 4. Digital marketing salary
5. Digital marketing course 6. Digital marketing agency
These are the searches that individuals perform most often when they want to learn more about their alternatives for digital marketing — so for a digital marketing company using these keywords for digital marketing services would be beneficial.
Check the keywords of competitors
Possibilities are high that your competitors are already utilizing SEO.
And this means that it might be challenging to accomplish the rankings you want, it also means that you don’t have to start from lower when it comes to searching keywords.
That’s more possible if you use a competitor research tool like SEMRUSH.
It’s the best SEO tool to get complete SEO reports with all keywords.
Analyze search volume, keyword ranks, and other metrics
Once you’ve created a list of potential keywords, you can use metrics like search volume and competition level to assess their value for your business.
You can get to this data using tools like the Keywords Everywhere, uber suggest extension. When you will use this extension, these will give you complete information of keywords like related keywords, search count, metric, and competition level.
Make a List
Once your research of potential keywords complete, you’ll need to create a master list of all of your points, and key data about each and how you’re utilizing them on your site.
While it might seem like an unnecessary step, in the beginning, but later you’ll likely create a list of a few hundred (or thousand) keywords, and this list will turn into a significant resource for you and your team.
With tools like Keyword Planner, you can simply download your keyword research into spreadsheets, then copy and paste your data into another document.
Keyword Research Tools
Finding and selecting keywords for a website can be a daunting task.
To save you from such difficulties, there are plenty of tools you can use to find the best keywords for your business. Here, I’ll prefer 6 of them.
4. Google Keyword Planner
Keyword research is a crucial step in the search engine optimization process.
It’s the best way to ensure that your technique attracts targeted traffic since the keywords you select will significantly impact the visitors your site acquires.
And to be clear, this can be a time-consuming process.
You’ll have to identify the main topics for your business, use keyword tools that we mentioned above to collect data, consider metrics like search volume and competition, and select a blend of short- and long-tail keywords.
How do you do keyword research? Let us know